YERBA MADRE
Skills
Brand Strategy
Graphic Design
Marketing
Photography
Client
YERBA MADRE
Location
Los Angeles, CA
Year
2025
deliverables
Marketing materials for social media use.
Info
Yerba Madre—formerly Guayakí Yerba Mate—is a beverage corporation pioneering regenerative yerba mate, which is sourced from partnerships with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada.
PROCESS
My team at Bear Consulting and I proposed a marketing strategy to assist preparation for their World Cup partnership. By representing Yerba Madre at the UCLA Lion's Cup—a soccer philanthropy tournament hosted by Alpha Delta Pi—we were able to conduct consumer research through surveys and capture professional event and product photos. With the materials, I led the design aspect, making graphics intended for social media usage. Through this process, I explored Yerba Madre's cultural and down-to-earth brand identity while experimenting with their gravitation towards Gen Z humor.
