Foundations and Futures

Designing the global launch for the most comprehensive AAPI textbook - featured on LAist

Designing the global launch for the most comprehensive AAPI textbook - featured on LAist

Skills

Brand Strategy

Graphic Design

Marketing

Product Design

Client

UCLA Asian American Studies Center

Location

Los Angeles, CA

Year

2026

Info

Foundations and Futures is a free, digital textbook that features the most comprehensive Asian American Pacific Islander history. It is available to the public and aims to give a spotlight on underrepresented voices.

PROCESS

I, alongside graphic & brand designer Coleman Leung, prepared the launch of the textbook by designing marketing materials, which included classroom posters, program brochures, social media posts, postcards, and more.

Being involved in a multi-million dollar project was an incredible weight to help bear, but I was so moved by every hard-working person who has shown me true dedication. Because of Foundations and Futures, I met bright educators, resilient students, and passionate life-long learners who made the project all-the-more important. It was a labor of love and I will always be grateful to have been a part of this journey.